James Wellbeloved has been making naturally healthy dog food in the UK for over 25 years. Based in the beautiful rolling hills of Somerset, their belief has always been that Nature Knows Best, using simple ingredients to give pets all the goodness they need – and nothing they don’t. It definitely gets the seal of approval from Toby, our office dog (and we’ve even tried a mouthful or two ourselves).
As the natural pet food market leader, many brands have sought to copy elements of the James Wellbeloved brand identity, which over time has eroded brand differentiation. We were asked to support the rebranding process and we transformed all digital assets to reflect their new product packaging and design language.
The rebrand was mainly focused on on-shelf materials to achieve standout. The brand toolkit includes many visual assets that had not been designed with the web in mind. So our digital designers and front end developers redesigned the site whilst preserving the core site functionality. Building on this new design we replaced the social media profile assets to match the redesign and enhance the appeal.
The final outcome was a consistent brand identity across all digital and physical assets associated with James Wellbeloved. This completed the re-brand package with a new website, newsletter and social media assets to create a more eye-catching recognisable brand before we move to the next wave of functional enhancements.