Launching a new disruptor brand

Brace Underwriting Limited are Lloyd’s backed Risk Underwriting Experts with combined experience of 137 years. It was born from a need for bespoke solutions for underwriting risk and is based in London.

brace website on ipad and phone

Brand Guideline Development

This process allows for a consistent brand style to be replicated across all assets. Whether that’s across the website, social channels, or print documents.

This can include anything from a set colour palette, fonts, logo positioning, to the style of imagery used. In this instance, the use of buildings and structures, supported by the addition of some adventure and risk themed imagery is stipulated. This form of imagery stands out compared to Brace’s competitors whilst embodying some core aspects of the brand.

Brand Guidelines for Brace Risk Management


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