Firstly, we used our unique agency model to hand pick the right set of people with the right skills to deliver outstanding work. Working with Coryton senior leadership, and conducting research with clients, suppliers and industry influencer, we were able to really understand what the Coryton business was all about.
Using brand planning methodologies and all the research carried out to develop the Coryton brand purpose. The reason why Coryton exists and the underlying essence of what makes it relevant and necessary to its customers. This ultimately informed the brand idea Coryton For a Cleaner Future. That lead the development of a stunning visual identity and a strong tone of voice which informed a set of brand guidelines.
The work was also used as the platform for a complete re-build of the Coryton web site, which meant leading with the new brand positioning and reorganising the structure and content of the web site against the industries Coryton works with. This required detailed user experience wire frames which were overlayed with our stunning visual identity.