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Satinwood

Setting Satinwood Apart

Overview

Satinwood is a specialist, data driven underwriting business, backed by Lloyds. Satinwood are dedicated to providing best in class technology and analytics to enable smarter decision making, leading to performance enhancing solutions for their clients.

As a start-up in the rather corporate world of underwriting, Satinwood approached us to create a brand identity that would set them apart from their more traditional competitors. This encouraged fresh thinking and perspective to build a brand identity that was suitable to a global market.

Services

  • Brand Strategy & Experience
  • Identity Design
  • Content Strategy
  • Web Design
  • Web Development

Through the initial discussions and market research that we carried out, we discovered that the direct customers for Satinwood typically have a lifestyle that reflects travelling. Building on this information to resonate with their target audience we incorporated this element within our marketing strategy.

As a result, the essence of the ‘journey’ both in relation to their lifestyle and with Satinwood is communicated in the copy and imagery throughout.

Within just a few months a new brand identity, brand guidelines and suite of brand assets were created. The website is a perfect destination to find out more about the company and service offerings available. Allowing their CEO, Adam, and Satinwood to focus on driving in new business and present as a credible and established player in the market.

Branding

To support their website and branding we created a set of business cards, letterheads, leaflets, word documents, presentations and email signature templates. This allowed for a uniform brand identity to be carried across all channels, both online and offline, that they would use on a day to day basis.

Other Work

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